Colour system · concept
Primary
Secondary
Accent
Neutral
Colours may begin with the brand personality, wardrobe, space, photography or an existing business identity.
Personal & business branding
Photography that becomes visual identity.
A photography library designed from the outset for websites, social media, campaigns and physical materials — coherent, human and recognizable.
More than a photograph
One strong image can become an entire world.
A project can bring together photography, visual direction, colour palette, image treatment, shot planning, wardrobe guidance and the choice of background or location.
That same direction can continue through banners, social assets, profile images, icons, printed materials and physical brand pieces. Exact deliverables are defined for each project; no public packages or prices are currently offered.
Discuss your project →Editorial portraits
A visual identity built frame by frame.
Ten real, approved photographs show how light, wardrobe, expression and rhythm can support one coherent brand story.
From intention to system
A clear process, kept human.
Each stage connects the brand story with the images it needs in real life.
01
Discovery
Brand goals, audience, personality and the settings in which the images will live.
02
Visual direction
Atmosphere, colour, setting, wardrobe and light brought into one coherent direction.
03
Shot plan
Required frames, posing direction, compositions and crops prepared before the session.
04
Photography session
Laura creates the image library with calm guidance and attention to every frame’s intended use.
05
Visual system
Approved photographs become a coherent set of digital and print-ready materials.
06
Delivery
Digital materials and, later, physical pieces are organized around the agreed uses.
Photography library
Frames designed to work together.
The selection can combine portraits, context, action and detail according to the people, brand and intended uses.
Photography
- Hero portrait
- Environmental work portrait
- Waist-up portrait
- Close portrait
- Working or action photograph
- Detail photograph
- Team photograph
- Lifestyle photograph
- Product or object integration where relevant
Posing & composition direction
A library of creative possibilities, not a rigid set of poses. Laura adapts her guidance to the person and story.
- direct portrait
- relaxed seated portrait
- standing editorial portrait
- natural movement
- work / action
- interaction
- off-camera gaze / candid moment
- negative space for banners
- horizontal hero composition
- vertical social composition
- close detail
- hands / process
- team group
Visual language
Colour, typography and rhythm.
A project can receive guidance for using imagery and words consistently. The example below demonstrates the principle; it does not transfer Laura Lazar’s palette to every client.
Typography · concept
A distinct visual voice.
PRIMARY DISPLAY · SECONDARY TEXT · HIERARCHY · SPACING · CAPITALIZATION · IMAGE / TEXT COMBINATIONS
Visual-use guidance only; trademark and legal brand registration services are not included.
Digital assets
One session, multiple intentional formats.
Compositions are planned for real crops so the portrait remains strong from banner to avatar.
- website hero banner
- website section banner
- profile photograph
- social avatar
- Facebook cover
- LinkedIn cover
- Instagram portrait crop
- Instagram landscape crop
- vertical story / reel composition
- campaign banner
- email / newsletter banner
- digital advertisement layout
- announcement graphic
From digital into space
Branding that can become an object.
Photography and the visual system can continue into printed communication and presentation pieces. Commercial and production specifications will be defined separately.
- posters
- promotional banners
- roll-up banners
- event signage
- printed campaign materials
- framed brand photographs
- desk displays
- albums or brand books
- client presentation books
Identity led by photography
Does your brand need to be seen?
Tell Laura what you are building, who it is for and where the images need to live. The project begins with a conversation, not a fixed package.